Social
Average
Puffino
I developed social media content for a furniture company in León, Guanajuato, that manufactures and sells beanbag chairs online. The project targeted a primarily young audience interested in interior and exterior design, offering pieces that combine visual appeal with useful information to learn about the products and facilitate the purchasing decision.
The graphic design uses clean compositions and color palettes linked to the furniture. Product cutouts, subtly textured backgrounds, and framing inspired by color samples highlight the shapes and finishes of each model. This line is complemented by photographs in environments and usage scenarios that allow viewers to imagine the furniture as part of an everyday space.
The content integrates product presentations, dimensions, material specifications, and promotions, organized through a clear visual hierarchy. Outdoor listings showcase furniture for patios and gardens, while indoor pieces highlight their textures and decorative possibilities. The design aims to maintain a consistent brand presence and connect visual inspiration with the online store's business objectives.
To meet this profile, I worked with editorial-style layouts, clear typographic hierarchies, and a balanced distribution between images and text. The selection of photographs had a specific function within each publication: to showcase relevant attributes of the properties and complement the marketing message with an organized layout and a discreet visual presence.
Simca
The communication strategy for this real estate developer in the Mexican Caribbean required a sophisticated aesthetic and a clear presentation of its projects. The content was geared towards an adult, international audience, with a visual approach designed to inspire confidence and highlight the architecture, spaces, and surroundings of each development.
Reyka
The priority was to communicate the industrial safety equipment offering through a direct and eye-catching image, targeting a broad market. Their strong online sales presence required content that would capture attention and allow for quick identification of products, services, and contact options.
I designed a graphic style based on the corporate colors, predominantly red, black, and white, with visually striking typography and compositions featuring diagonal cuts. The combination of photographs, product images, and key messages allowed me to organize pieces with varying levels of information, keeping both the brand and the calls to action clearly visible.
The visual system unified communication across the online store and social media, adapting to product posts, training materials, webinars, and commemorative dates. This consistency aimed to enhance Reyka's brand recognition across its digital channels and support the sales process with clear information and a consistent identity.
